Blog
Six Sites in New York City at Holiday Time – Glittering and Vibrant
Tourists swarming midtown Manhattan this December will find many lively sights, despite the frosty weather, so breathe deep and inhale the cheer. There’s lots to see and do, just bundle up! New Yorkers are out in droves eager to see what’s different this year. There...
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Parents Travel Without the Kids!
North Americans are so focused on family travel, but its beneficial for couples with children to vacation alone. There are numerous advantages, and the boutique properties travel PR firms like ours represent offer the kind of peace and tranquility that is ideally...
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Tips on Finding Holiday Gifts While Traveling Abroad
Many find their most interesting holiday gifts are ones they find while traveling away from home. And often they can be the least expensive! In my sojourns as head of a boutique travel PR firm, I’ve picked up many intriguing items. Markets abound with goodies,...
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Reviewing Your PR Agency — Are You Getting Your Money’s Worth?
Recently, a medium sized hotel group contacted us because they were considering changing luxury travel PR firms. They were dissatisfied but in the end decided to stay with their current agency. Is the devil you know better...? Well, we all know the rest of the saying....
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Is Traditional PR in the Media Dead? We Say: Not at All
With the explosion in social media platforms, particularly Instagram of late, and the ever-present popularity of Facebook and Twitter, the question arises: Is there still value in traditional media? The answer is a resounding yes. There’s a credibility factor to an...
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Spiritual Retreats — The New Destination Travel Experience
Spiritual retreats are one of the biggest emerging travel trends, and I can tell you from personal experience they can be as rewarding as sitting on a white sandy beach and drinking pina coladas. In fact, taking a step off the treadmill and delving inside for a week...
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La Wally’s Aria — Sublime — The Power of Social Media Giant, YouTube
One of the super things about YouTube, one of the biggest and most powerful social media platforms, is that you can watch world-class performances of great music right in your own living room with your computer or better yet, Apple TV. As I am writing this, I am...
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Social Media PR Agency Recommends Booking Early!
Winter is coming and soon North-easterners will be longing to escape the cold and enjoy the warmth of the south. Whether it’s the Caribbean, Central America or South America, there are lots of wonderful properties with great deals. The key is booking early to get a...
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How Often Should You Post a Blog?
One central tool for social media marketing firm in creating greater awareness for your brand, destination or hotels, is your blog. A blog is an essential PR agency tool and we highly recommend it. We also train clients so they can write the blogs themselves, as their...
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Concepts in Marketing: Push and Pull and the Advent of Social Media Marketing
Traditional marketing concepts of push, meaning disseminating information whether it be via advertising, public relations, or cold calling, have been supplemented in the past decade in a large part by pull – as in using google indexing and google adwords to attract...
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“Who I am Is Inspired By Where I’ve Been” – A Super Quote About Travel!
There have been few simple aphorisms I have read about travel better than this one. The trips I have taken – and I am in a travel PR firm because it’s my inspiration – inform my daily life. Whether its Bali, India, Belize or Bangkok, each trip, whether I loved it or...
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Social Media Campaigns Essential Component in PR
Since I am a big reader of literature and it inspires my creative writing and introspection, I often share reactions to books. Some of you may have read my blog recently about the third volume of My Struggle by Knausguard, entitled Boyhood. In rereading volume two, I...
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Why Wise and Budget-Conscious Top NYC PR Firms Choose Local Photographers
Pictures and headlines have become the driving force in creating compelling content these days. Whether it's a blog, press release, or article, the key is coming up with a short and enticing headline to boost a juicy, evocative photo. In promoting hotels and luxury...
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Travel PR Agency Leverages Conde Nast Traveler’s 2014 Reader’s Choice Awards to Position Emerging Destinations
For a hotel to receive recognition by the likes of such top tier publications as Conde Nast Traveler and Travel + Leisure is always an honor, but there is a special significance to the Reader’s Choice Awards announced annually. Conde Nast Traveler just announced the...
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Time Magazine Graphs “When Did Everything Become Epic?”
A recent edition of Time Magazine did a fascinating diagram on the evolution of superlatives, “When Did Everything Become Epic?” It was interesting to see that “stellar,” one of my favorites, was coined in 1883, a “capital” idea, crept its way into common usage in...
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