by Lorraine | Jan 28, 2015 | Blog, Destinations, hotels, Social Media, Travel PR, Trends
We’ve all seen the hashtags, #InstaTravel and #Travelgram rack up in the vicinity of 5 million posts each on instagram, but travel companies are finding Instagram’s power and reach to extend far beyond the platform itself –ultimately driving real life sales. Business...
by Lorraine | Jan 27, 2015 | Blog, hotels, Press Trips, Travel PR
When the managers of a hotel decide to embark on a renovation – be it improvements to an existing spa or an overhaul of guest rooms – one of the prime factors to consider is marketing. And planning ahead is vital. Don’t wait until you’ve finished the rehab to announce...
by Lorraine | Jan 23, 2015 | Blog, Destinations, hotels, Luxury Travel, Travel PR
When a celebrity like Katherine Heigl becomes a superstar, as she is today with her captivating TV Show “State of Affairs,” it can be a mixed blessing for hotels hosting her either for a day of shooting or for a vacation. And when major stars like Leonardo DiCaprio...
by Lorraine | Jan 22, 2015 | Blog, Destinations, hotels, Luxury PR, Travel PR
At our boutique travel public relations agency, we have found in the past few years that individual journalists who cover destinations, hotels, tour companies and luxury lifestyle in general are looking for tailored news to their particular interest. Over the many...
by Lorraine | Jan 20, 2015 | Blog, Destinations, hotels, Luxury Travel, Travel PR, Trends
Conde Nast Traveller, the UK edition of the perennial travel magazine, recently released its list of the top trends in travel for 2015 in the February issue. Successfully positioning our clients as trendsetting in an ever-evolving industry, our travel PR agency was...
