by Lorraine | Oct 26, 2016 | Boutique PR firm, Social Media, Trends
It’s undeniable how effective social media can be for lifestyle companies and hotel properties. But realize, their newsfeeds, like Instagram’s, are fleeting even though they’re a great way to hook people in. A-list publications provide unparalleled coverage that...
by dhawebdev | Aug 15, 2016 | Blog, New York CIty PR, NYC PR firm, PR Agency, Social Media
A recent study revealed that ads bombarding the online community are offensive and editorial provides a more relaxing environment to absorb news. Gen X to Baby Boomers, according to the research, strongly objects to being hit constantly by brands online and in social...
by Lorraine | Jul 14, 2016 | Luxury Travel, Social Media, Travel PR
Affluent buyers are a unique breed. These consumers, which are part of an exponentially growing market on a global scale, are generally insulated from the vagaries of global economic fluctuations. The luxury travel market will be strong for brands that analyze...
by Lorraine | Jul 12, 2016 | Social Media, Travel, Uncategorized
The age of social media has given us an array of tools to establish connections and capture business. None is more powerful than a well-positioned and informative blog. Boutique travel PR firms recommend committing to a program of regular blog posts as a way to...
by Lorraine | Jul 1, 2016 | Social Media, Travel PR, Trends
Although people go on vacation to get away from the stresses of ever day life, the health-conscious traveler does not want to abandon his or her routine. As the health and wellness segment of travel has continued to grow over the past few years, hotels must strive to...
by Lorraine | Jun 30, 2016 | hotels, Social Media, Trends
A recent article in the New York Times, “Abandoning Cookie-Cutter Décor, Hotels Tap Local Artists,” highlighted the trend in the hospitality industry of appealing to guests’ desire for new experiences. In this case, it was about how hotel brand managers are mining...
