by Lorraine | May 30, 2014 | Blog, Press Trips, Travel PR, Uncategorized
The relationship between a PR firm and journalists is key when working towards promoting your brand or property. There are two sides to the coin and it is imperative that one understands both perspectives in order to get the most out of the partnership. As a hotel,...
by Lorraine | May 29, 2014 | Blog, Destinations, Press Trips, Travel PR
As one of NYC’s travel PR agencies that specializes in Caribbean resorts, we have had the opportunity to aid our hotels in maximizing occupancy through effective tier one media placements. One of the key factors in doing this is gaining as much exposure as possible so...
by Lorraine | May 21, 2014 | Blog, Cocktails, Luxury PR, New York City
The sun is finally shining in New York City and New Yorkers are wasting no time stepping out to enjoy all of the exciting seasonal events the city has to offer. So in developing your public relations strategy, how exactly do you choose the right events for your brand...
by Lorraine | May 19, 2014 | Blog, Destinations, New York City
Now that spring has arrived, its peak season in New York City, as tourists and locals alike flock to enjoy the nice weather and all the city has to offer. There is never a shortage of activities, sights, and culture in New York so it can be hard to find focus amongst...
by Lorraine | May 14, 2014 | Uncategorized
A mention in the New York Times “Places to Go” list is a coveted spot for any hotel or resort around the world. The big question becomes, “how does one find it’s way onto the list?” Fortunately, the New York Times addressed the question as to how they build their...
