by Lorraine | Apr 28, 2016 | Blog, Luxury Travel
As part of our public relations program, we often advise our clients’ individual and group press trips are an effective marketing tool for journalists to experience hotels, attractions, and destinations and ultimately, tell your story. I recently led an...
by Lorraine | Apr 4, 2016 | Blog, Boutique PR firm
All marketing companies, including boutique PR agencies, find ways to report results to clients. This runs the gambit, and with the swift evolution of the online news stream and social media channels together with how people consume news, there are new methods...