by Lorraine | May 18, 2016 | Blog, Luxury PR
When invited back for dinner at the high-end, fine dining restaurant, Vespa, in Westport, Connecticut, I was quite overwhelmed with the consistency in service and offerings. My last visit was on a slow Sunday evening, but on this busy Saturday, the place was...
by Lorraine | May 16, 2016 | Blog, Travel PR
Any time travelers make purchases, they can follow multiple pathways that lead them to their ultimate decision to buy. With the Internet, they are not restricted to comparison shopping, driving by a store, or being referred by family members or friends. The tools...
by Lorraine | May 13, 2016 | Blog, Boutique PR firm, New York City, New York CIty PR
Here’s something big: The May issue of Bloomberg’s lifestyle publication Bloomberg Pursuits focuses exclusively on travel. This is a first, since before it encompassed everything one pursues in the leisure time. The affluent audience is becoming more interested in...
by Lorraine | May 12, 2016 | Blog, Boutique PR firm, hotels, Travel PR
The latest media placements for our client Prohotel International, which manages lovely Small Luxury Hotels in the Caribbean and Central America, illustrate the results our boutique hotel and travel PR agency delivers. Prohotel is known to “position a hotel a...
by Lorraine | May 11, 2016 | Blog, Boutique PR firm, Luxury Travel, NYC PR firm, Travel PR
Marketers spend an enormous time focusing on understanding and securing the Millennial market. This segment will spend approximately $49 billion across luxury categories in 2016, according to a new report by YouGov. The older generations, which typically include the...
