by Lorraine | Jan 25, 2016 | Blog, Boutique PR firm, New York CIty PR
While all our clients want to be in the usual top tier media suspects, like the New York Times, Conde Nast Traveler, Bloomberg and Business Insider, my opinion, as head of a NYC boutique PR agency, is to take into account the trickle up effect of media, particularly...
by Lorraine | Jan 14, 2016 | Blog, Boutique PR firm, Luxury Travel
I love promoting travel to the Caribbean, Europe, the Americas, and Asia. We’ve been lucky enough to represent everything from major resorts to boutique properties to tourist boards that dot the globe, bringing their pleasures to the major feeder markets in the US...
by Lorraine | Jan 13, 2016 | Blog, Boutique PR firm, Luxury PR, Luxury Travel
Everyone is coming out with their list of emerging destinations, and we were happy to see the beautiful Caribbean island of the Dominican Republic, where our boutique PR agency represents four properties, featured both with tech companies and top tier media like the...
by Lorraine | Jan 7, 2016 | Blog, Travel PR
There is little doubt that getting top rankings on Google and other top search engines is a prime marketing tactic. Therefore, it is vital to integrate PR and SEO in your marketing programs. However, we find all too often managers do not coordinate these two...
by Lorraine | Jan 6, 2016 | Blog, Luxury PR, Luxury Travel, Travel PR
In an age where travel websites and apps seem to dictate everything there is about travel planning and booking, why would anyone bother to use – and even pay for –the services of a travel agent? Good question. We have the answer. Because it makes perfect sense,...
