by Lorraine | Aug 27, 2015 | Blog, Luxury Travel, NYC PR firm
In a previous blog, I described the importance of quality over quantity. One of the topics I discussed was the custodial relationships my NYC PR firm makes with clients. I’m very selective when it comes to the businesses I choose to work with. The partnership must, of...
by Lorraine | Aug 21, 2015 | Blog, Luxury PR, NYC PR firm
Throughout my decades of brand positioning, marketing and public relations experience, I’ve adhered to the importance of quality over quantity. That’s one of the founding principles I used when I began my boutique PR agency in 1992. I carefully select those clients...
by Lorraine | Aug 18, 2015 | Blog, Luxury PR, NYC PR firm
Our goal as a boutique PR agency is to maximize the exposure of companies that fall within the travel and luxury categories. Just like yours. That’s why I stay up to date on current trends and promote lifestyle brands. As you’ve probably noticed, craft beer is a hot...
by Lorraine | Aug 11, 2015 | Blog, hotels, Luxury PR, Trends
Throughout the 20th century, the true essence of luxury emerged. At my boutique PR agency, I have been able to witness and take part in this growth firsthand and see how each one has changed over the years. Brands have defined themselves as if they were characters in...
by Lorraine | Aug 10, 2015 | Blog, Luxury Travel, Travel PR
I’ve been promoting travel companies for decades and have learned effective ways of getting our clients exposure. One option is finding a news story that will captivate publishers. Since source outlets like writing about events, that’s a good place to start. But...
