by Lorraine | Jul 26, 2017 | Uncategorized
For travel marketers, appealing to both baby boomers and millennials can be a challenge. At a recent Virtuoso conference, Ken Dychtwald, an aging expert, and his millennial son, Zach, discussed The New Language of Leisure: A Boomer Millennial Smackdown. Our travel...
by Lorraine | Jul 25, 2017 | Uncategorized
The luxury and travel field is completely infatuated with Instagram. How valid is this when compared with traditional PR? For example, we recently received an inquiry from a group of “influencers” for a press familiarization trip to a hotel we represent. These...
