by Lorraine | Oct 29, 2015 | hotels, Luxury Travel, New York CIty PR, NYC PR firm, Travel PR
Casas del XVI, a small hotel collection I represent in Santo Domingo’s Colonial City, aligns very well with my business strategy of only selecting clients with a unique story to tell. The private properties stands out from the crowd of other luxury hotels in the...
by Lorraine | Oct 28, 2015 | Blog, NYC PR firm, Social Media
What separates social media from traditional? Engagement. Only via social media can a CEO engage with customers on a one-to-one basis. This interaction creates an alliance by drawing consumers in and stimulates their thought process about the brand. Social media...
by Lorraine | Oct 26, 2015 | Blog, Luxury Travel
Why is it such a challenge to describe a place that entirely captivates your senses without resorting to platitudes? That is how I felt as I sat in a lovely town square in Santa Domingo, the capitol of the Dominican Republic, sipping delicious watermelon sangria and...
by Lorraine | Oct 22, 2015 | Blog, PR Agency, Social Media
What do clients want? Media! It’s the way they measure the success of any PR campaign. The best media strategies are ones that work effectively across all platforms. To be an effective public relations agency, particularly one that specializes in the very crowded...
by Lorraine | Oct 20, 2015 | Blog, hotels, Trends
A recent article in the New York Times, still the newspaper of record, focused on the importance of letting go of devices. Sure, there is a time and a place to use your mobile device, but in “Stop Googling. Let’s Talk,” I learned all about the issues with split...
