by Lorraine | Mar 30, 2016 | Blog, Boutique PR firm
There is little doubt in anyone’s mind that getting top rankings on Google and the other search engines is a prime marketing tactic. Therefore, it is vital to integrate PR and SEO in your marketing programs. However, we find all too often managers do not coordinate...
by Lorraine | Mar 16, 2016 | Blog, hotels, Travel PR
We’ve found over the years there are distinct advantages in reaching out to tourist boards when conducting hotel PR. A recent case in point is a group of press, mainly bloggers in this case, the Dominican Tourist Board assembled. Having already established a...
by Lorraine | Mar 8, 2016 | Blog, Boutique PR firm
While I’ve had my own boutique travel PR firm for over twenty years, I’ve realized there are distinct reasons why it often makes sense to go with a small versus a large multi-layered agency. I speak from experience because prior to going on my own, I worked in the big...
