Since I am a big reader of literature and it inspires my creative writing and introspection, I often share reactions to books. Some of you may have read my blog recently about the third volume of My Struggle by Knausguard, entitled Boyhood. In rereading volume two, I was so taken with this author’s tremendous insight, I decided to go onto YouTube and watch some videos.
I was pleasantly surprised. Our boutique agency has been blogging and as a social media PR agency, we also manage instagram, twitter and Facebook campaigns for clients. They have shown to be very successful in increasing sales over the past years.
YouTube Delivers Content in Social Media Context
While the numbers for Knausaguard’s YouTube’s were only in the 5,000 – 10,000 range, they were potent indeed, as he is an intense man like none other in the current literary landscape. The New York Public Library did a fascinating panel with him, and so did the Library of Congress. In both interviews on YouTube, his fresh and unbridled views, totally free of any platitudes, was refreshing. I took the time to leave some comments for others and was happy to see I started a bit of an exchange with other fans.
While I am a fan of Dave Eggers and other modern fiction writers, no one compares to this literary sensation. As the Wall Street Journal said, “This writer is quickly becoming a global superstar.” The accolades poor forth, and I look forward to his returning to the New York area for another reading. Perhaps when Volume 4 comes out he will do one as he did with the first three.
Blogging Ten Years Ago
We began providing blog writing services to clients over ten years ago, as a way to boost business in the travel and luxury lifestyle product fields. We found, and continue to, that it is an excellent way to build a reputation and get noticed by the all-mighty Google.
One villa property in Belize we promoted on the off the beaten track island of Ambergris, is a case in point. We blogged three times a week, and they quickly moved up with a devoted following, which emerged in the music industry, with rappers and pop stars frequently staying there.
We’ve also placed many stories for our clients in blogs, and a recent blog post about a luxury retreat in Duchess County New York attracted attention and visits from such superstars as Leonardo DiCaprio. And once the word gets out in the superstar actor category it builds like wildfire.
So, with social media PR becoming so important, it has become an essential element in our suite of services and we have found very cost effective for our clients. This skill set is constantly evolving, and we also train clients on how to blog themselves, so when they have the time they can share with their followers.