Launches and Events

With so many stories vying for the media’s attention, in certain cases it makes sense to create and executive out-of-the- box special events – be they grand openings, re-launches or anniversaries. Maximizing impact to your target market is possible when all the ingredients of a successful and worthwhile experience are combined seamlessly.

As an event PR agency, Lorraine Abelow has a history of pulling together all the pieces seamlessly.  Everyone involved is working off a common roadmap. This way all necessary components are achieved from attendance by the right influencers to an impactful event hitting traditional and social media alike.  Attracting key customers is also vital, and the agency interfaces easily with corporate PR departments. 

We find innovative venues from the US Intrepid for a private jet launch targeted at business travelers to a fashion show in a Neiman Marcus for the wedding market.  The agency has organized grand openings and galas for hotels in locations across the globe from the Four Seasons New York to the George V in Paris to eco-lodges in the Dominican Republic and Tanzania.

There’s a reason why we hear this comment from the press who attend our events: “I haven’t been to such a well-executed press conference in ages.”  We know how to do it right.

Orchestrating the key elements flawlessly is what sets our events apart. Let’s talk about your marketing objectives. Contact Lorraine.