by Lorraine | Dec 31, 2015 | Blog, Boutique PR firm
Public relations professionals answer to two masters: their clients and the media. Often their interests are polar opposites. It’s a struggle PR people deal with every day. As a leading boutique PR firm in New York City, the world’s media capital, we know that to...
by Lorraine | Dec 30, 2015 | Blog, Travel PR
While advertising online may appear to be effective and cost-efficient, it has far less impact when compared with traditional PR and social media platforms. In fact, it perpetuates the aversion we all share with the “in your face” barrage of messages. There’s no...
by Lorraine | Dec 29, 2015 | Blog, Boutique PR firm, Press Trips
Our boutique travel PR agency has found over the years that working in conjunction with tourist boards has leveraged our programs to promote hotels along with their destinations. Tourist boards must first promote their destination, and that goes hand in hand with...
by Lorraine | Dec 22, 2015 | Blog, Luxury PR, Luxury Travel
Luxury marketing – it’s easy to make assumptions about the lives of the rich and famous. Luxury marketers continue to value cost over value, things over experiences and service. For the luxury travel PR professional who is handling a campaign for a product aimed at...
by Lorraine | Dec 14, 2015 | Blog, Boutique PR firm, Travel PR
Search the Internet for a boutique public relations firm that says they handle boutique hotels and you will find results that take up countless pages. So how do you figure out which agency has what it takes to handle PR for your boutique property? Five Tips to...
