by Lorraine | May 11, 2016 | Blog, Boutique PR firm, Luxury Travel, NYC PR firm, Travel PR
Marketers spend an enormous time focusing on understanding and securing the Millennial market. This segment will spend approximately $49 billion across luxury categories in 2016, according to a new report by YouGov. The older generations, which typically include the...
by Lorraine | May 2, 2016 | Blog, Travel PR
Since I have been in the hospitality field specializing in travel PR for over thirty years, one of the curses I have is noticing service slips, when using the gold standard of Four Seasons Hotels, a client in my early years. It is like when an architect designs a...
by Lorraine | Mar 16, 2016 | Blog, hotels, Travel PR
We’ve found over the years there are distinct advantages in reaching out to tourist boards when conducting hotel PR. A recent case in point is a group of press, mainly bloggers in this case, the Dominican Tourist Board assembled. Having already established a...
by Lorraine | Feb 29, 2016 | Blog, Travel PR
Instagram and Pinterest have emerged as major drivers of customer engagement for various luxury brands, with travel certainly a big topic of coverage. While the activity on these platforms has blossomed over the past three years, it pays to consider the actual value...
by Lorraine | Feb 22, 2016 | Blog, Travel PR
As one of the travel PR firms that knows how to leverage holidays, our agency recently hit one of those home runs which made our client very happy – and just in time for Valentine’s Day! The story ran in USA Today, Smarter Travel and others. Entitled, “Ten Top...
by Lorraine | Feb 9, 2016 | Blog, Travel, Travel PR
Which social media platforms work best for hotel and travel PR firms to recommend their clients? You might be surprised that it’s Instagram and Pinterest. driven by eye-catching photos that capture the visitor’s attention. Those sites provide the greatest...
