by Lorraine | Jan 7, 2016 | Blog, Travel PR
There is little doubt that getting top rankings on Google and other top search engines is a prime marketing tactic. Therefore, it is vital to integrate PR and SEO in your marketing programs. However, we find all too often managers do not coordinate these two...
by Lorraine | Jan 6, 2016 | Blog, Luxury PR, Luxury Travel, Travel PR
In an age where travel websites and apps seem to dictate everything there is about travel planning and booking, why would anyone bother to use – and even pay for –the services of a travel agent? Good question. We have the answer. Because it makes perfect sense,...
by Lorraine | Jan 4, 2016 | Blog, Boutique PR firm, Travel PR
The Global Wellness Institute reports “wellness tourism has become a US $494 billion industry whose growth is expected to continue.” This underscores the need for every hotel to include a spa in its offerings. In keeping with this trend, the Lodge at Pico Bonito, one...
by Lorraine | Dec 30, 2015 | Blog, Travel PR
While advertising online may appear to be effective and cost-efficient, it has far less impact when compared with traditional PR and social media platforms. In fact, it perpetuates the aversion we all share with the “in your face” barrage of messages. There’s no...
by Lorraine | Dec 14, 2015 | Blog, Boutique PR firm, Travel PR
Search the Internet for a boutique public relations firm that says they handle boutique hotels and you will find results that take up countless pages. So how do you figure out which agency has what it takes to handle PR for your boutique property? Five Tips to...
by Lorraine | Dec 1, 2015 | Blog, Boutique PR firm, Travel PR
The ability of a travel PR firm to gain traction in a publicity campaign is predicated to a large extent on its established media relationships that reach specific target markets. Without those contacts in place, no matter how many press releases you write, coverage...