by Lorraine | Jun 14, 2016 | Blog, Social Media, Travel PR
Every destination today is aware of the power that social media has and its ability to take awareness to the next level, but how can you best utilize this vast technology for your specific goals? Social media is an ever-changing entity, which is why destinations...
by Lorraine | Jun 13, 2016 | Blog, Boutique PR firm, Travel PR
The new age of marketing offers brands more ways to connect with varied segments within the luxury travel market. Social media marketing along with a smart PR campaign is more affordable than traditional advertising, and has been proven to be extraordinarily...
by Lorraine | Jun 9, 2016 | Blog, Travel PR
It’s no secret that in many industries today Millennials are the generation that sets trends. When it comes to travel, almost all of them have an unwritten bucket list. They are hungry for information and fully wired to the world around them through social media. In...
by Lorraine | Jun 6, 2016 | Blog, Boutique PR firm, Travel PR
Affluent buyers are a unique breed. Wealthy consumers are generally insulated from the vagaries of global economic fluctuations, and the luxury travel market will be strong for brands that analyze digital metrics when creating a marketing strategy. Consumer spending...
by Lorraine | May 16, 2016 | Blog, Travel PR
Any time travelers make purchases, they can follow multiple pathways that lead them to their ultimate decision to buy. With the Internet, they are not restricted to comparison shopping, driving by a store, or being referred by family members or friends. The tools...
by Lorraine | May 12, 2016 | Blog, Boutique PR firm, hotels, Travel PR
The latest media placements for our client Prohotel International, which manages lovely Small Luxury Hotels in the Caribbean and Central America, illustrate the results our boutique hotel and travel PR agency delivers. Prohotel is known to “position a hotel a...
