It’s no secret that in many industries today Millennials are the generation that sets trends. When it comes to travel, almost all of them have an unwritten bucket list. They are hungry for information and fully wired to the world around them through social media. In order to create buzz for your hotel or destination, it is vital that you catch this crucial market’s attention. Although we may try to generalize, Millennials are a diverse age group that are not only constantly connected, but also tend to value untraditional methods of learning about the world around them.
Top travel PR firms have found effective ways to tap into this unique demographic using the following methods:
1. Utilize Travel Instagrammers
Those who have huge numbers of followers and post frequently are highly influential to young people who dream of exotic travels. The world is full of beautiful places to visit, which is why you need something that will set your destination apart. Experts in social media PR suggest that you make contact with them about visiting your destination and ensure they experience what makes it unlike anywhere else in the world. An eye-catching post peaks Millennials’ curiosity and is a sure fire way to make it onto their travel bucket list.
2. Market Nature and Luxury Together
Young people often choose their destinations based on the natural wonders that can be found in a particular place, but you can achieve bucket list status by showing them that luxury is there as well. After a vigorous hike, they can then indulge in a relaxing spa treatment. Stories in the media they follow, such as Buzzfeed and Vogue, will go a long way in convincing them that your property should have a coveted place on their list because it offers a luxurious, yet organic experience.
3. Adventurous Images Seduce
Whether it’s zip lining, paddle boarding, scuba diving, or mountain biking, enticing pictures strongly impact the Millennials’ appetite for living dangerously. As part of our PR arsenal, we gather captivating images that will impress their imagination.
4. Insights into where Humanity Congregates
When traveling, this generation is hungry to learn about different cultures. Whether it’s Prague, Bangkok, or Buenos Aires, rich images of marketplaces and monasteries will ignite their desire for immersion. Properties that reach out to the local communities are of interest to this generation. Fully embrace the culture that is your destination.
Millennials have proven to be venturesome in their travels and you should therefore follow suit by reflecting their risk taking attitudes in your public relations strategies. Never underestimate the power of this generation because since they are now the largest age group, capturing their attention is pivotal to your success.