The latest media placements for our client Prohotel International, which manages lovely Small Luxury Hotels in the Caribbean and Central America, illustrate the results our boutique hotel and travel PR agency delivers. Prohotel is known to “position a hotel a priceless.” And, PR and social media is an integral part of the mix in achieving that goal.
We always compile a monthly report to summarize all our activities from media placements and social media traction to upcoming launch plans and anything else in which the agency is involved. Our monthly call with the client is a time when we review this and our PR plan to see if we are on track.
Monthly Team Calls Highlight Key Placements
Having a monthly team call is essential for keeping the account moving swiftly and smoothly and making sure we are all comfortable with the progress. It is a chance to work through any kinks or snags so everything we want to happen is indeed going to get done. Because at the end of the day, getting the message out to your target market is the bottom line, and impacting those segments in a way that will move the needle in your business or property is the goal.
Just to give you a feel, here are a few of the highlights from recent monthly reports. This demonstrates nice traction for the properties, and is typical of what we do:
The Travel Channel published an article focusing on the Best Resorts in the Dominican Republic.
New York Times
The New York Times dedicated an article entitled “36 Hours in Santo Domingo” focusing on the vibrant culture and centuries old building.
Forth Worth Star Telegram
The Forth Worth Star Telegram highlighted Casas del XVI’s Timeless Romance package in an article entitled “Comforts of Home.”
Travelage West included Sublime Samana in an article “The Ideal Itinerary: Samana, Dominican Republic.”
Honestly YUM Instagram touted Casas del XVI as drop dead gorgeous.
Nature Travel Network
The Nature Travel Network included a “Review of The Lodge at Pico Bonito, La Ceiba, Honduras.”
Global News highlighted Sublime Samana in an article about the “Top Wedding Destinations For Canadians and Things To Consider.”
Successful Meetings informed readers “The Venomous Lionfish Swims Onto Hotel Menu” at Sublime Samana.