by Lorraine | Nov 12, 2014 | Blog, Destinations, Press Trips, Social Media, Travel PR
One of the super things about YouTube, one of the biggest and most powerful social media platforms, is that you can watch world-class performances of great music right in your own living room with your computer or better yet, Apple TV. As I am writing this, I am...
by Lorraine | Nov 7, 2014 | Blog, Destinations, Getaways, hotels, Luxury PR, Luxury Travel, Social Media, Travel PR
Winter is coming and soon North-easterners will be longing to escape the cold and enjoy the warmth of the south. Whether it’s the Caribbean, Central America or South America, there are lots of wonderful properties with great deals. The key is booking early to get a...
by Lorraine | Nov 4, 2014 | Blog, Luxury PR, Social Media, Travel PR
Traditional marketing concepts of push, meaning disseminating information whether it be via advertising, public relations, or cold calling, have been supplemented in the past decade in a large part by pull – as in using google indexing and google adwords to attract...
by Lorraine | Sep 26, 2014 | Destinations, Getaways, hotels, Luxury Travel, Social Media, Travel, Travel PR
When The New York Times publishes a story that says, “Pinterest is the Key Traffic Partner,” everyone wakes up and should listen. Its something we’ve been telling our hotel and travel clients for a while: a Pinterest board can be your top referral site – even more...
by Lorraine | Jul 14, 2014 | Blog, Social Media, Travel PR
We are finding our clients seeking our services more and more for Instagram, Twitter, Facebook and even Pinterest. Social media public relations is an increasingly sought after service particularly in the travel sector. Social media is becoming an important component...
by Lorraine | Jul 10, 2014 | Blog, Luxury PR, Press Trips, Social Media, Travel PR
Knowing travel, luxury and cuisine media, and having cultivated relationships with reporters, editors and freelancers who are contributors over decades has given us a firm foundation in getting productive writers on our trips. It is the key to getting feature story...