Abelow PR Account Executive, Katrina Leo, with some of the great journalists that attended a press trip in the Dominican Republic.
Knowing travel, luxury and cuisine media, and having cultivated relationships with reporters, editors and freelancers who are contributors over decades has given us a firm foundation in getting productive writers on our trips. It is the key to getting feature story spreads. So how do you qualify journalists, and make sure they will produce?
As one of the boutique PR firms in NYC that focuses on travel and luxury brands, we have for decades been hosting qualified journalists on press trips. More importantly, they have produced, often in multiple media outlets, and in stunning feature stories. We do this by researching who writes on the topics we are looking to get coverage, pitching the reporters, and insisting on a written letter of assignment from their editor.
Then there is the art of diplomacy, to persuade the journalists to intsert our client’s keywords for SEO purposes. We have been successful, enabling their websites to move up to page one on Google.
PR for Luxury Brands Focuses on Publications with Affluent Readerships
We are currently assembling a press group to Iceland for August on behalf of Martin Miller’s Gin, the largest premium independent brand. We’ve been successful in securing a group of ten A list media. Saveur, The Chicago Sun Times (syndicated to ten other papers), and Connecticut Cottages and Gardens are just a few. And these will be multiple page stories – spreads – that go online and print.
Informal interviews we set up with our clients when they are in town often peak editor’s ears up, who express keen interest in attending a press trip.
If you want to know more on the ins and outs of organizing press trips that render eye – catching and memorable articles, send me an email at Lorraine@AbelowPR.com, or call 212-226-9247 or 203-226-9247.