by Lorraine | Mar 12, 2015 | Blog, Destinations, Getaways, hotels, Luxury Travel, Social Media, Travel, Travel PR
With what seemed like never-ending piles of snow finally melting on New York City’s streets, we’re once again beginning to feel the welcomed warmth of spring within reach. As a travel PR agency based in New York City, we too felt the pangs of winter’s aggression...
by Lorraine | Feb 26, 2015 | Blog, Social Media, Travel PR
Facebook, Instagram and Twitter – they’re the three social media powerhouses connecting the world today and each are absolutely necessary components of successful social media campaigns for hotels, destinations and travel brands. Our travel PR agency works closely...
by Lorraine | Jan 28, 2015 | Blog, Destinations, hotels, Social Media, Travel PR, Trends
We’ve all seen the hashtags, #InstaTravel and #Travelgram rack up in the vicinity of 5 million posts each on instagram, but travel companies are finding Instagram’s power and reach to extend far beyond the platform itself –ultimately driving real life sales. Business...
by Lorraine | Dec 17, 2014 | Blog, hotels, Luxury PR, Luxury Travel, Press Trips, Social Media, Travel, Travel PR
As 2015 quickly approaches, travel companies are busy sorting out their budgets for the coming year. There is no denying the immeasurable power of top tier media exposure in national and regional publications and outlets, and as the fastest growing travel companies...
by Lorraine | Dec 1, 2014 | Blog, Luxury PR, Social Media, Travel PR
Recently, a medium sized hotel group contacted us because they were considering changing luxury travel PR firms. They were dissatisfied but in the end decided to stay with their current agency. Is the devil you know better…? Well, we all know the rest of the...
by Lorraine | Nov 21, 2014 | Blog, Luxury PR, Social Media, Travel, Travel PR
With the explosion in social media platforms, particularly Instagram of late, and the ever-present popularity of Facebook and Twitter, the question arises: Is there still value in traditional media? The answer is a resounding yes. There’s a credibility factor to an...