Blog
What Online Readers Want and Don’t Want
A recent study revealed that ads bombarding the online community are offensive and editorial provides a more relaxing environment to absorb news. Gen X to Baby Boomers, according to the research, strongly objects to being hit constantly by brands online and in social...
read moreHow to Make Your Destination a Hotspot During Off Peak Times
The Caribbean in February and Prague in May are crowded with excited tourists taking a much-needed getaway. However, there are travelers who prefer to avoid the hoopla of peak travel seasons and instead look for quieter times to explore new places. Hotel and travel PR...
read moreFive Trends To Follow In Attracting Destination Weddings
Destination weddings have exploded into a $16 billion dollar industry. It’s time to mine this booming sector, and travel PR firms assert that the key is awareness and publicity. On average, couples spend $20,000 for a smaller destination wedding in a luxury resort and...
read moreHow to Seize the Culinary Craze with a Strong PR push
Food has become a magnetic force that steers people’s travels and often dictates what hotel they choose. Boutique travel PR firms assert that it is more critical than ever to publicize the cuisine at your hotel using traditional and social media to reach the...
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The Luxury Travel Market: Inspiring a Purchase
Affluent buyers are a unique breed. These consumers, which are part of an exponentially growing market on a global scale, are generally insulated from the vagaries of global economic fluctuations. The luxury travel market will be strong for brands that analyze...
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Blogging: The King of Social Media
The age of social media has given us an array of tools to establish connections and capture business. None is more powerful than a well-positioned and informative blog. Boutique travel PR firms recommend committing to a program of regular blog posts as a way to...
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Highlighting Health and Wellness Through Social Media
Although people go on vacation to get away from the stresses of ever day life, the health-conscious traveler does not want to abandon his or her routine. As the health and wellness segment of travel has continued to grow over the past few years, hotels must strive to...
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Attitude Is Everything in Décor: Hotels Tap Local Artists
A recent article in the New York Times, “Abandoning Cookie-Cutter Décor, Hotels Tap Local Artists,” highlighted the trend in the hospitality industry of appealing to guests’ desire for new experiences. In this case, it was about how hotel brand managers are mining...
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How A Staycation Can Be Your Best Summer Escape
Although faraway places have exotic allure, there are hidden vacation gems right in your own backyard. Try skipping a long flight and security lines for a relaxing getaway closer to home. Luxury travel public relations firms have taken a special interest in boutique...
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Mining the Adventure Travel Trend for Greater Market Share
Travel is an ever-changing industry, which is why it is vital for destinations to be on top of major trends. Adventure travel is undeniably one of the most popular trends all over the world. Travel public relations firms have been promoting this growing market and...
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Public Relations Tips to Build Awareness for Your Luxury Brand
Successful luxury companies strive to create a brand that will be a household name. They find effective ways to make it symbolize superior quality and a pleasurable way of life. Ralph Lauren, Gucci, and Four Seasons Hotels are just a few examples of businesses that...
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Social Media PR Agency Recommends Strategy First
Every destination today is aware of the power that social media has and its ability to take awareness to the next level, but how can you best utilize this vast technology for your specific goals? Social media is an ever-changing entity, which is why destinations...
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The Advantages of a PR Campaign over an Ad Campaign
The new age of marketing offers brands more ways to connect with varied segments within the luxury travel market. Social media marketing along with a smart PR campaign is more affordable than traditional advertising, and has been proven to be extraordinarily...
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How to Put Your Destination on a Millennial’s Bucket List
It’s no secret that in many industries today Millennials are the generation that sets trends. When it comes to travel, almost all of them have an unwritten bucket list. They are hungry for information and fully wired to the world around them through social media. In...
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The Luxury Travel Market: Inspiring a Purchase Through PR
Affluent buyers are a unique breed. Wealthy consumers are generally insulated from the vagaries of global economic fluctuations, and the luxury travel market will be strong for brands that analyze digital metrics when creating a marketing strategy. Consumer spending...
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