by Lorraine | Oct 22, 2015 | Blog, PR Agency, Social Media
What do clients want? Media! It’s the way they measure the success of any PR campaign. The best media strategies are ones that work effectively across all platforms. To be an effective public relations agency, particularly one that specializes in the very crowded...
by Lorraine | Jul 28, 2015 | Blog, hotels, Social Media
I recently discussed how many luxury hotels are finding innovative ways of expanding their market into the future. One way hotels are pursuing this is by exploring the mobile field. However, a recent survey shows that consumers are interested in perks other than...
by Lorraine | Jun 9, 2015 | Blog, hotels, Social Media, Travel, Travel PR
In today’s communications field, social media has become enormously influential to reach travelers and those who enjoy the good life. Thus, it’s imperative to integrate both traditional media exposure and social media into a cohesive plan. With the platforms of...
by Lorraine | May 19, 2015 | Blog, Social Media, Travel PR
If you are contemplating which social media channel to use for your travel, hotel or luxury product Instagram and Pinterest are among the best. Because of the visual content, we recommend those two over others for our travel related clientele. As an NYC travel PR...
by Lorraine | Mar 25, 2015 | Blog, Social Media, Travel, Travel PR
With the advent of social media, Trip Advisor and a variety of other influential channels, the very definitions of PR are changing, particularly as it affects the industries of travel and fashion. Reputation management has become a much more complicated and fractured...
by Lorraine | Mar 16, 2015 | Blog, Destinations, Luxury PR, Social Media, Travel, Travel PR
A recent study showed Millennials are vacationing more than ever before, and that their annual holiday spending even surpassed that of Generation X. All segments are important to the hotel manager or owner in achieving their vital revenue targets. How does one meet...