by Lorraine | Apr 4, 2016 | Blog, Boutique PR firm
All marketing companies, including boutique PR agencies, find ways to report results to clients. This runs the gambit, and with the swift evolution of the online news stream and social media channels together with how people consume news, there are new methods...
by Lorraine | Mar 30, 2016 | Blog, Boutique PR firm
There is little doubt in anyone’s mind that getting top rankings on Google and the other search engines is a prime marketing tactic. Therefore, it is vital to integrate PR and SEO in your marketing programs. However, we find all too often managers do not coordinate...
by Lorraine | Mar 16, 2016 | Blog, hotels, Travel PR
We’ve found over the years there are distinct advantages in reaching out to tourist boards when conducting hotel PR. A recent case in point is a group of press, mainly bloggers in this case, the Dominican Tourist Board assembled. Having already established a...
by Lorraine | Mar 8, 2016 | Blog, Boutique PR firm
While I’ve had my own boutique travel PR firm for over twenty years, I’ve realized there are distinct reasons why it often makes sense to go with a small versus a large multi-layered agency. I speak from experience because prior to going on my own, I worked in the big...
by Lorraine | Feb 29, 2016 | Blog, Travel PR
Instagram and Pinterest have emerged as major drivers of customer engagement for various luxury brands, with travel certainly a big topic of coverage. While the activity on these platforms has blossomed over the past three years, it pays to consider the actual value...
by Lorraine | Feb 22, 2016 | Blog, Travel PR
As one of the travel PR firms that knows how to leverage holidays, our agency recently hit one of those home runs which made our client very happy – and just in time for Valentine’s Day! The story ran in USA Today, Smarter Travel and others. Entitled, “Ten Top...
