by Lorraine | Jun 13, 2016 | Blog, Boutique PR firm, Travel PR
The new age of marketing offers brands more ways to connect with varied segments within the luxury travel market. Social media marketing along with a smart PR campaign is more affordable than traditional advertising, and has been proven to be extraordinarily...
by Lorraine | Jun 9, 2016 | Blog, Travel PR
It’s no secret that in many industries today Millennials are the generation that sets trends. When it comes to travel, almost all of them have an unwritten bucket list. They are hungry for information and fully wired to the world around them through social media. In...
by Lorraine | Jun 6, 2016 | Blog, Boutique PR firm, Travel PR
Affluent buyers are a unique breed. Wealthy consumers are generally insulated from the vagaries of global economic fluctuations, and the luxury travel market will be strong for brands that analyze digital metrics when creating a marketing strategy. Consumer spending...
by Lorraine | Jun 1, 2016 | Blog, Boutique PR firm
While clients often say already been “media trained,” it always makes sense to refresh yourself before embarking on a series of interviews. Here are tips our boutique PR agency provides at the outset of a campaign. Remember, you want to become a trusted source of the...
by Lorraine | May 18, 2016 | Blog, Luxury PR
When invited back for dinner at the high-end, fine dining restaurant, Vespa, in Westport, Connecticut, I was quite overwhelmed with the consistency in service and offerings. My last visit was on a slow Sunday evening, but on this busy Saturday, the place was...
by Lorraine | May 16, 2016 | Blog, Travel PR
Any time travelers make purchases, they can follow multiple pathways that lead them to their ultimate decision to buy. With the Internet, they are not restricted to comparison shopping, driving by a store, or being referred by family members or friends. The tools...