by Lorraine | Aug 11, 2017 | Uncategorized
I have always taken issue with the word exclusive, because after all, anyone can have a night at a high-end hotel or buy a luxury product. Our luxury lifestyle and travel PR firm monitors evolving definitions of ‘luxury’ expectations of service from high-end travelers...
by Lorraine | Aug 9, 2017 | Uncategorized
With pay to play increasingly becoming the new model, how do you accommodate this in your PR budget? This occurred to me when I recently received an email from Forbes magazine and the New York Times both offering to run an article by me if I paid a pretty penny. As a...
by Lorraine | Aug 1, 2017 | Uncategorized
Epic Road: Transformative Travel Amidst the ancient castles nestled in the desert dunes and the spiced infused air of its vibrant markets, Morocco is a recommended destination by our New York team’s luxury lifestyle and travel public relations firm. With the...
by Lorraine | Jul 26, 2017 | Uncategorized
For travel marketers, appealing to both baby boomers and millennials can be a challenge. At a recent Virtuoso conference, Ken Dychtwald, an aging expert, and his millennial son, Zach, discussed The New Language of Leisure: A Boomer Millennial Smackdown. Our travel...
by Lorraine | Jul 25, 2017 | Uncategorized
The luxury and travel field is completely infatuated with Instagram. How valid is this when compared with traditional PR? For example, we recently received an inquiry from a group of “influencers” for a press familiarization trip to a hotel we represent. These...
by Lorraine | Jun 30, 2017 | Uncategorized
A report by Project: Time Off, an organization leading a national movement to transforming attitudes and changing behavior to cultivate well-being among Americans, has found that “U.S. workers left an astounding 662 million vacations days unused last year.” In...
