A report by Project: Time Off, an organization leading a national movement to transforming attitudes and changing behavior to cultivate well-being among Americans, has found that “U.S. workers left an astounding 662 million vacations days unused last year.” In response to this challenge, Travel and Leisure has launched “Operation Vacation,” to present exclusive vacation ideas with a 30 percent discount or more to inspire consumers to take their well-earned vacations.
Abelow PR, a boutique luxury travel public relations agency, counsels clients to cultivate signature experiences, which can only be found at their establishment to inspire last minute bookers to experience your product offering.
Our ongoing relationship with the Travel and Leisure editors has resulted in the invaluable third-party endorsement to peak consumers’ interest in traveling to our hotel clients through several channels – online, e-mail marketing and social media outreach (Facebook, Twitter, and Instagram). Travel and Leisure will also promote these travel deals through dedicated e-mails to its corporate partners – Great Places to Work, Fortune’s 100 Best Places To Work, Project: Time Off, as well as Fortune 500 companies to inspire American workers to take their vacations.
Examples To Inspire
We recently worked with our client, Prohotel International, which manages properties in the Caribbean and Central America that are in the Small Luxury Hotels group, to create three bespoke experiences:
- The Lodge and Spa at Pico Bonito’s novel experience entails a cooking class with the executive chef and a romantic dinner for two while staying in luxurious accommodations at the base of the Pico Bonito National Rainforest.
- Casas del XVI’s custom made tour for T+L readers entails a private art gallery tour and a romantic dinner for two with a personal butler in the bustling Santo Domingo city center.
- Nestled in the serene and secluded region of Las Terranas, Sublime Samana hotel’s exclusive offer entails a couples’ only coconut milk spa therapy in its one year old spa.
Travel Specials Draw Attention – How To Position
Specials entail luxurious accommodations and breakfast daily in the Small Luxury Hotels of the World™ properties. Limited time offers must be booked by September 30 for consumers to reap the benefits of this special.
It is important that travel specials include a tracking code to be used on the web or for phone calls to see consumers’ response in terms of the number of clicks, open-rate, as well as actual bookings from travel special.
It is vital for hospitality clients to cross promote the media coverage featuring their specials through several channels such as Facebook, Instagram, Twitter and Pinterest. Social media posts help to keep your loyal followers engaged with your brand and it may even inspire them to take an impulse vacation.
Our boutique travel PR firm understands the importance of using limited time offers to stimulate bookings.
We are here to help. Contact us on through our website: https://www.abelowpr.com/contact/
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