by Lorraine | May 13, 2016 | Blog, Boutique PR firm, New York City, New York CIty PR
Here’s something big: The May issue of Bloomberg’s lifestyle publication Bloomberg Pursuits focuses exclusively on travel. This is a first, since before it encompassed everything one pursues in the leisure time. The affluent audience is becoming more interested in...
by Lorraine | Jan 25, 2016 | Blog, Boutique PR firm, New York CIty PR
While all our clients want to be in the usual top tier media suspects, like the New York Times, Conde Nast Traveler, Bloomberg and Business Insider, my opinion, as head of a NYC boutique PR agency, is to take into account the trickle up effect of media, particularly...
by Lorraine | Nov 3, 2015 | Blog, New York CIty PR
How do you call a journalist and pitch an idea? It’s a notion that ties knots in the stomachs of the most seasoned PR professionals. You know you are dealing with people who are smart, savvy, always on deadline, and extremely jaded. They’ve heard it all before. Just...
by Lorraine | Oct 29, 2015 | hotels, Luxury Travel, New York CIty PR, NYC PR firm, Travel PR
Casas del XVI, a small hotel collection I represent in Santo Domingo’s Colonial City, aligns very well with my business strategy of only selecting clients with a unique story to tell. The private properties stands out from the crowd of other luxury hotels in the...