Blog
Travel’s Top Three Flash Sale Sites And Apps
If there is one thing that’s certain in the travel PR industry, it’s that travel flash sale sites and apps carry intrinsic value both from a sales and brand awareness building perspective. Sites like Jetsetter and apps like Hotel Tonight, appeal to travelers' desire...
read moreNYC Luxury Hotel Lobbies as Destinations
It seems like everyday a new luxury hotel breaks ground somewhere in the world. I find the arrival of these new projects both awe-inspiring and somewhat overwhelming to track, especially here in NYC. Elegant grand dames like The Carlyle and The Plaza are going...
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NYC’s Top Three Irish Bars to Celebrate St. Patrick’s Day
_ --> With just under a week to St. Patrick’s Day, New York City’s top Irish pubs and cocktail bars are preparing for the busiest (and oft most rowdy) weekend of the year. Come Saturday streets will be flooded with four leaf clovers and green garb, as the masses...
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Media Relations Tips to Capitalize Off of Your Hotel Opening
Are you looking to make a splash in the press with your hotel opening? My advice is to leverage hotel openings through targeted media relations to create significant buzz around the property through substantial feature coverage in top tier media. This week, I am...
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Travel PR Tips for Fruitful Pitching – Art of the Angle
Glancing through The New York Times travel section or the slideshows on Fodors.com, the titles of the ever present stream of travel stories are a representation of travel public relations success. Ever present in a story’s title, is a glimpse of the story angle that...
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Best Supporting Cocktails for Your Oscar Party!
This year's Academy Awards are going to be a battleground. As we prepare for the most glamorous night in Hollywood, we have a few cocktails that you should include for your Oscar parties that are sure to impress your guests. Here are a few leading and supporting...
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Pointers on What Makes Great PR: Dispelling the Myths
When I was starting out in PR all those years ago I sat at a conference table with one of the great legends in the field, who said to a prospect, “Yes of course we can get you on the cover of Time Magazine.” When we left the office, he said to me, “you deliver or you...
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Knowing Hands Healed My Body and Soul at Aroma Spa
Knowing hands healed my body and soul at the Aroma Spa, Esencia Estate’s divine retreat on the Riviera Maya, a week ago. First Ruben deeply soothed my aches from travel, then Therese took me on a voyage of inner discovery the likes of which I’ve never experienced....
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Luxurious Valentine’s Day Cocktail Recipes and Sexy Spots in NYC
This Valentine's Day, much of the northeast (also, entire country) is getting snowed-in. So, for those of you who are looking to do something special for your sweetheart in the comfort of your own place, we've got you covered with elegant aphrodisiac cocktails and...
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The Key to Creating Return Guests at Boutique Luxury Resorts
This past week, we had the pleasure of visiting the spectacular Las Terrazas Resort & Residences in sunny Ambergris Caye, Belize. This sublime stretch of sand extends a few miles off of the island of San Pedro, a top tourist destination. Unlike the bustling San...
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Five Travel PR Tips to Measure the Success of PR Campaigns
__ --> How to best measure return on investment (ROI) has long been the subject of debate among PR agencies. From ad-equivalency to circulation and impressions, each firm adopts its own strategy for demonstrating the power of its campaign results to clients. But...
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The Importance of Press Trips for Travel Companies
_ --> If you were to ask the top journalists in New York City one question – “what do the press value most?” -- the resounding reply would be simple, “first hand experience.” For travel companies, press familiarization (FAM) trips are key to securing high-impact...
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Breakfast In Bed, The NoMad Way
Recently I stayed at the NoMad Hotel in NYC and after a morning luxuriating in Frette Sheets, my daughter and I ordered the grandest room service breakfast I’ve ever had. This is taking into account well over one hundred luxury hotels in over 60 countries, where...
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How To Make Your Spa and Wellness Offerings Stand Out
In today’s small luxury hotel marketplace, there are a plethora of spas that are often part of the properties’ offerings. Many travelers are drawn to properties with unique spa and wellness services for their stay and it can mean the difference in a booking or a...
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How To Make The New York Times’ Annual List, “52 Places to Go in 2014”
Every fall, travel PR agencies begin the race to have their clients’ resorts and destinations included on The New York Times’ list of places to go in the coming year. Living on the New York Times’ Travel section homepage all calendar year and the focal point of the...
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