A unique spa treatment awaiting travelers is the Tanama River Massage set in the jungle of the Dominican Republic.
In today’s small luxury hotel marketplace, there are a plethora of spas that are often part of the properties’ offerings. Many travelers are drawn to properties with unique spa and wellness services for their stay and it can mean the difference in a booking or a drive-by. Keeping this in mind, our travel PR agency is offering helpful tips to guide the spa and wellness offerings of your hotel!
An Eco Spa Relaxes the Nervous System
Changing world ecosystems and visible signs of climate change have influenced many of the top luxury hotels to adapt and help by offering eco-friendly spa treatments. Our client Casa Bonita’s Tanama Eco Spa is set deep in the woods and uses organically grown and harvested natural elements like coffee, chocolate, coconut, basil, mango, bamboo and even pineapple, in their spa treatments. Take a stab at creating customized offerings that utilize local ingredients and culture (Mayan stone treatments perhaps?).
An obvious but oft-ignored strategy in making your spa stand out is by highlighting an impossible to replicate setting: the natural one. Whether it’s a lush rainforest in the Dominican Republic, serene beach in Ambergris Caye or a desert mirage in Egypt, the setting is one of the most unique aspects of your property. So use it to your advantage!
If you have beachfront space, take your massages and treatments to a quiet place on the beach where guests will unwind while listening to the waves break on the shore. Or if it’s in the jungle, consider creating something like Casa Bonita’s Tanama River Massage, where the table is placed in the water and guests can enjoy the lullaby of the rainforest during this unique treatment.
Why settle for a room inside when the natural setting is far more awe-inspiring and promotable!
An Active Vacation Strengthens the Body
Surfboard Yoga is soon to become a hot trend in wellness travel.
Health-conscious travelers are a massively important demographic because they will make a reservation based on unique wellness offerings being made available. Unique spa treatments and packages are definitely important in an overall marketing strategy but so are physical activities for guests.
How do you spice up your wellness offerings? Let’s use yoga as an example. Yoga is hugely popular but how is your yoga any different from the fabulous property right down the beach? One way to make this more promotable and attract more health-conscious travelers would be offerings surfboard yoga to guests. This not only gets them outside to enjoy their practice in a natural setting; more importantly, it creates a unique and lasting memory that creates a loyal consumer.
A Mindful Vacation Restores the Soul
Meditation and mindfulness classes and sessions attract health-conscious travelers while remaining is cost-effective (re: no equipment needed!). Seek out meditative teachers in the surrounding community near your hotel and offer treatments once again employing a natural or unique setting. Try incorporating local folklore and cultural influences so guests feel inspired and restored during their meditation and mindfulness classes, savoring the sounds, sights and scents of the setting.
Most importantly: get creative! Offering unique spa and fitness offerings is a great first step. Take it further and customize these wellness offerings to have the unique feel and character of your distinctive property! This will help you stand out among the competition!