In perusing travel coverage in such top tier publications as The New York Times and Conde Nast Traveler, it’s common to come across statistical data supporting an emerging trend. It could be for instance, the Caribbean Travel Organization noting an X% increase in international arrivals to the Caribbean islands over the same period last year or a booking site like Homeaway, reporting that in a survey of 2,800 children and parents 85% of parents give their children some say in vacation planning.
We see these figures and as readers we trust them. In fact, while to some degree subconscious, it tends to be these sets of data that serve as the backbone to the story they support. At our boutique travel PR firm, we work frequently with press at top tier media both in pitching them new story angles and also offering our clients up as sources for stories they are already working on.
Our current client, Gogobot, for instance, offers the unique ability to offer up a wide range of data showing patterns and trends not just pertaining to general travelers, but also more specific travel segments, broken down on the site into 19 Tribes such family, business, LGBT, luxury and budget travelers, to name a few. As the only one-stop planning website to discover the best places to stay, eat and play globally that are perfect for you, Gogobot offers customized recommendations unlike any other planning site out there.
While the initial stage of our public relations campaign for Gogobot will revolve around broadening awareness for the site among consumers and media, our goal eventually is to leverage Gogobot’s wide range of data to position them as a go-to source for all media seeking data related to travel trends. Particularly given the sites cross-platform functionality with seamless function on desktops, tablets, iphones, androids and now the apple-watch, it will be exciting to see the plethora of data related to what devices people are using to research and book travel, in addition to general travel patterns related to men versus women and the site’s 19 Tribes.