For the past ten years, we have been integrating SEO in to our campaigns for our hotel, travel, and luxury brand public relations clients. When a new property is setting out to do it’s initial marketing we frequently get involved a good six months before the launch.
It is ideal for Abelow PR to work closely with the SEO/web partner to develop the keywords since marketing-oriented PR is our forte. We often work with our partner, Doug Haye of Doug Haye Associates and have successfully implemented a number of joint campaigns working in tandem.
Google’s Looking For Naturally Written Content
Once the keywords are selected, which we often play a role in developing, we write web pages for clients that integrate them in an organic fashion.
A recent article on Huffington Post, featuring Casa Bonita, includes keywords and links for the property, maximizing the SEO efforts.
Google, which issued Penguin in January of this year, became much more scrupulous about its’ ranking system making naturally written content vital. Those who do “keyword stuffing” are penalized, so when we write blogs for clients we are extremely careful about how we integrate the keywords. It’s as much an art as it is a science.
Placing Keywords in Articles Online
When we write the press kit we strategically place the keywords. Furthermore, when we place articles during our PR campaign we secure those keywords often with links to the clients’ website into the stories.
The links from such outlets such as Departures, Huffington Post, and Travel and Leisure are worth their weight in gold by Google and catapult the indexing. So, if you are planning a PR push make sure bring agency onboard at the outset so SEO can be integrated most effectively. Getting on page one of Google is the goal and that works most effectively when the two disciplines are working hand-in-glove.