As we embark full-throttle on a campaign for client Martin Miller’s Gin, we explore a vast database of applicable media outlets that we can work with to secure stories. The spirits category is attractive to a diverse set of agency contacts in both online and print publications in food, beverage, lifestyle, trade, and travel, to name a few. Spirits brand stories are relevant to so many different types of publications that it’s crucial to have an agency with strong media contacts in each category to optimize the results.
A vast media empire is available for distinguished spirits brands such as our client Martin Miller’s Gin.
In order to gain widespread coverage and brand awareness for client Martin Miller’s Gin, we are implementing a comprehensive media relations strategy. Our targeted media list is diverse and expansive as our client’s product lends itself well to many different top tier publications such as The New York Times, Imbibe, Esquire, Forbes, Wine Enthusiast, Huffington Post, and the Wall Street Journal. The story, style and unrivaled quality of Martin Miller’s Gin is already turning heads as journalists contact us daily about writing features and stories.
Supporting Sales Efforts & Tricks of the Trades
An exciting aspect of working on a spirits campaign like Martin Miller’s is seeing results materialize. Although the sales team is a separate entity, when our social media PR firm secures coverage in trade publications like Cigar Enthusiast and Bon Appetit, we directly support sales efforts to expand distribution. Landing coverage in coveted trade publications is a critical effort to build brand awareness and directly drive sales.
Agency Ties and Spirits Portfolio
Our agency has worked with numerous spirits brands like Taittinger, Veuve Clicquot, New Amsterdam Amber Beer and Seagram’s on ambitious media relations campaigns and launches. While working with client Bon Appetit Magazine, principal of Abelow PR Lorraine Abelow secured the lead sponsor, Veuve Clicquot Champagne, for the prominent charity Share Our Strength at the event Taste of the Nation.
The event was a huge success for all involved and drove sales for the champagne company too, working hand-in-glove with the powerhouse food and drink trade publication.
Having a multi-faceted media relations approach to spirits brand campaigns is essential. Our agency works tirelessly to secure coverage in A-list lifestyle publications like Forbes and Worth and also influential trade and travel publications to maximize the brand’s growth.
We are fortunate to represent a client like Martin Miller’s that is already the biggest independent gin label in the world. Now, as we orchestrate the US push for growth in sales and brand identity, our focus will be getting coverage in publications in many different sectors. It’s thrilling to watch the expansion of this fine gin label through the combined hard work of PR and the sales team.
Here’s to an exciting campaign!