While we’ve seen an influx of DIY online travel sites like Expedia, luxury travel agents and consortiums like Valerie Wilson Travel and Virtuoso remain vitally important. Abelow PR is unique for working with this sector to create awareness of signature, bespoke experiences for the affluent travelers.
Our boutique travel PR firm implements an integrated marketing campaign that includes traditional public relations, travel trade outreach, consumer promotions, and social media campaign to enable our hospitality clients to maximize and capture a greater market share of this burgeoning sector.
Over the last 25 years of Abelow PR, our luxury PR firm has implemented a wide variety of campaigns. Here are a few tactics:
Travel Agent FAM Trips
First-hand experiences allow travel agents to sell the product you offer. Often, offer a discounted price or complimentary stay at your hotel or cruise. Give them a site inspection, invite them to dine in your restaurants, enjoy a spa treatment, play on the golf or tennis course(s), and participate in local tours.
The personal touch goes a long way for an insider view about a property and influence affluent travelers to experience your property, product or service.
Travel Agent University/Certification Courses
Several tourism bureaus and cruise lines have training courses to keep travel agents abreast of any new developments. Upon completion of the courses, travel agents often receive certificates to sell your luxury offering to their clientele.
Travel Agent Special Events
Breakfast, lunch and cocktail receptions are another invaluable way to keep luxury travel agents informed about your new developments. We have organized travel agent events in conjunction with our traditional press gatherings in target markets such as New York City, San Francisco and elsewhere.
These special events also present another opportunity for our hospitality clients to mix and mingle with the travel agents and top consortiums and address any questions or concerns.
A picture speaks a thousand words. It is vital to produce well-crafted glossy brochures (print and digital versions) to influence this audience about your experience.
What to learn how to reach influential travel agents and top consortium? Give us a call at (212) 941-9247.
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