by Lorraine | May 11, 2016 | Blog, Boutique PR firm, Luxury Travel, NYC PR firm, Travel PR
Marketers spend an enormous time focusing on understanding and securing the Millennial market. This segment will spend approximately $49 billion across luxury categories in 2016, according to a new report by YouGov. The older generations, which typically include the...
by Lorraine | Apr 28, 2016 | Blog, Luxury Travel
As part of our public relations program, we often advise our clients’ individual and group press trips are an effective marketing tool for journalists to experience hotels, attractions, and destinations and ultimately, tell your story. I recently led an...
by Lorraine | Jan 14, 2016 | Blog, Boutique PR firm, Luxury Travel
I love promoting travel to the Caribbean, Europe, the Americas, and Asia. We’ve been lucky enough to represent everything from major resorts to boutique properties to tourist boards that dot the globe, bringing their pleasures to the major feeder markets in the US...
by Lorraine | Jan 13, 2016 | Blog, Boutique PR firm, Luxury PR, Luxury Travel
Everyone is coming out with their list of emerging destinations, and we were happy to see the beautiful Caribbean island of the Dominican Republic, where our boutique PR agency represents four properties, featured both with tech companies and top tier media like the...
by Lorraine | Jan 6, 2016 | Blog, Luxury PR, Luxury Travel, Travel PR
In an age where travel websites and apps seem to dictate everything there is about travel planning and booking, why would anyone bother to use – and even pay for –the services of a travel agent? Good question. We have the answer. Because it makes perfect sense,...
by Lorraine | Dec 22, 2015 | Blog, Luxury PR, Luxury Travel
Luxury marketing – it’s easy to make assumptions about the lives of the rich and famous. Luxury marketers continue to value cost over value, things over experiences and service. For the luxury travel PR professional who is handling a campaign for a product aimed at...
