There is no doubt technology is changing travel exponentially and with it, the demands of the public. People want everything they enjoy to match up with the latest and greatest trends. The mindset of today’s consumer, especially the millennial set, is that if there’s an app for it, then it’s definitely worth their time.
The luxury hotel market is directly addressing this issue, seeing as success in the industry is predicated on meeting and even exceeding the wants and needs of customers. (As Mrs. Wilson, the head housekeeper in the film Gosford Park, says, “The perfect servant anticipates the needs of every guest and all the family before they think of it themselves.”)
There are various luxury hotels that are actively finding ways of identifying how to implement “the future” into their respective establishment while sustaining certain key variables that define them. So what is the future of luxury hotels?
In aiming to answer that question, an article by Luxury Society points out that the future signifies more than just technology; it’s about staying relevant, which requires innovative thinking. One way to accomplish this is by adopting a more dynamic approach to making partnerships with companies.
On one level, it’s wise to partner up because, obviously, it’s always good to have a second opinion that’s fresh. However, the most lucrative of these partnerships that generates the optimal results are those that are made by venturing into new or unfamiliar territory that, while different, maintains a common goal.
Various luxury hotels are actively pursuing ways of entering the mobile field and, according to Luxury Society, our former client, The Four Seasons, is releasing a new multi-functional global mobile app. Described as acting like a “do-everything concierge,” it caters to the guest’s every need.
Conversely, there are some establishments that, while embracing change, have chosen to do so by other means. The reason? To better cater to their respective niche customers’ preferences.
Top Travel PR Agency in NYC Publicizes Travel Apps
That said, from this collected data, it’s clear that our NYC top travel PR agency is already ahead of the game through our representation of Gogobot (http://www.gogobot.com/), a new client of ours in the online travel space that encapsulates the entirety of what traveling is all about: finding the best places to stay, eat and play for you.
Social media is paramount in a PR campaign in this day and age, and we do it for a good number of clients. Its good to focus on Google +, Twitter and Facebook. Google values its own social media highly so we recommend doing that for sure.
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