Leela Palaces

Campaign Objectives:
Raise awareness among the affluent U.S. travel market of this fast-growing group of luxury hotels in India, ultimately driving bookings and drawing attention to new properties as they opened.

Tactics:
Planned and executed four group press trips resulting in feature coverage with top-tier editors. Arranged deskside interviews for the president of the group in NYC, Washington, D.C., and Boston.

Duration:
Three years

Results:
Over 150 million impressions

Cover story shot on the beach in Goa with an elephant and a model in Conde Nast Traveler with eight-page spread.

Feature coverage included: Town & Country, The New York Times, BusinessWeek, Forbes Life, The Wall Street Journal.