Esencia, A Seaside Estate

Campaign Objectives:
Generate significant awareness and interest in bookings among U.S. and U.K. travelers for this intimate, luxury boutique hotel and organic spa in Mexico’s Riviera Maya.

Tactics:
Solidified feature stories describing the once private estate of an Italian duchess, as a royal retreat offering unparalleled luxury and seclusion. Establish the eco-friendly Aroma spa as the first organic spa in the Riviera Maya and a pioneer in promoting the green lifestyle trend.

Duration:
Two years

Results:
Over 150 million impressions

Feature coverage included: New York Times, Conde Nast, Destination Weddings & Honeymoons, Organic Spa, Blackbook and Vogue.