by Lorraine | Jan 15, 2015 | Blog, Destinations, hotels, Press Trips, Travel PR
Every January as the new business year begins travel PR firms are hard at work planning and organizing press trips for the calendar year. Our portfolio of hotel and travel clients trust our proven, systematic approach to press trip planning, which year after year has...
by Lorraine | Dec 17, 2014 | Blog, hotels, Luxury PR, Luxury Travel, Press Trips, Social Media, Travel, Travel PR
As 2015 quickly approaches, travel companies are busy sorting out their budgets for the coming year. There is no denying the immeasurable power of top tier media exposure in national and regional publications and outlets, and as the fastest growing travel companies...
by Lorraine | Nov 12, 2014 | Blog, Destinations, Press Trips, Social Media, Travel PR
One of the super things about YouTube, one of the biggest and most powerful social media platforms, is that you can watch world-class performances of great music right in your own living room with your computer or better yet, Apple TV. As I am writing this, I am...
by Lorraine | Jul 10, 2014 | Blog, Luxury PR, Press Trips, Social Media, Travel PR
Knowing travel, luxury and cuisine media, and having cultivated relationships with reporters, editors and freelancers who are contributors over decades has given us a firm foundation in getting productive writers on our trips. It is the key to getting feature story...
by Lorraine | May 30, 2014 | Blog, Press Trips, Travel PR, Uncategorized
The relationship between a PR firm and journalists is key when working towards promoting your brand or property. There are two sides to the coin and it is imperative that one understands both perspectives in order to get the most out of the partnership. As a hotel,...
by Lorraine | May 29, 2014 | Blog, Destinations, Press Trips, Travel PR
As one of NYC’s travel PR agencies that specializes in Caribbean resorts, we have had the opportunity to aid our hotels in maximizing occupancy through effective tier one media placements. One of the key factors in doing this is gaining as much exposure as possible so...