One consistent public relations goal of our hotel and travel clients is to broaden awareness for their brand, reaching a large targeted audience through high-impact media exposure. Celebrating over 22 years in business, our travel PR agency, knows how impactful a single story featuring our clients can be – with single articles leading to a surge in visitors to their websites and an immediate uptick in bookings.
The power of a story is of course, magnified and amplified by those stories that are syndicated across multiple media platforms. A story might be published on a website with 1 million unique monthly visitors, but can then be syndicated across multiple news sites garnering an audience in excess of 100 million. The value is immeasurable. Here are our top picks for syndicated outlets that should be on your media hit list:
- Travel + Leisure – With a revamped website featuring eye-catching slideshows, Travel + Leisure’s online content is frequently syndicated to such top-tier news sites as CNN Travel – reaching an audience in excess of 30 million.
- Smarter Travel – With a monthly audience of over 1 million unique monthly visitors, Smarter Travel is one of the internet’s top resources for travelers looking for trip inspiration and information. A single hit on this popular travel site often results in syndication across multiple platforms, from USAToday.com to HuffingtonPost.com. Talk about a way to build brand awareness!
- Tribune Newspapers – Tribune Newspapers is one of the nation’s largest syndicates. A story running in the Chicago Tribune or LA Times has the potential to run in newspapers in the country’s top regional markets – and as added benefit, the paper tends to syndicate stories in markets that would be most interested in your destination.
- Departures – This luxury lifestyle publications online content, particularly its lists (i.e. Top Mountain Towns, etc), are frequently syndicated on such websites as CNN.com.
What major outlets are on your media hit list? Sound off in the comments for tips on how to pitch them.