With only 13 rooms total including one ocean-view suite, Casa Bonita Tropical Lodge, located on the remote southwestern coast of the Dominican Republic, is about as intimate as it gets. Yet, this stunning, remote and tranquil property has caught the travel industry by storm over the past twelve months. What’s the secret? — an outstanding and highly strategic travel PR strategy.
Over the past year, this incredibly remote eco-lodge, set between the lush rainforest mountain ranges and the sea has become the talk of the industry – garnering such high honors as a placement on the New York Times’ list of “52 Places to Go in 2014” and receiving the ultimate honor of being named the number one hotel in the Caribbean and Atlantic Region in Conde Nast Traveler’s Readers’ Choice Awards.
As Casa Bonita Tropical Lodge’s agency of record, we are pleased to announce our travel PR agency’s picks for the top five stories of 2014.
- The New York Times, “52 Places to Go in 2014” – Casa Bonita Tropical Lodge was one of the only hotels featured with a link to the hotel website in the Barahona, Dominican Republic section of the annual travel feature ranked among the top placements in the world.
http://www.nytimes.com/interactive/2014/01/10/travel/2014-places-to-go.html?_r=0
- Conde Nast Traveler, “Best Hotels in the Caribbean & Atlantic, 2014 Readers’ Choice Awards” – Casa Bonita topped the list of the highest rated hotels in the Caribbean and Atlantic region – a particularly high honor, as ranking was determined entirely by readers’ votes.
| http://www.cntraveler.com/readers-choice-awards/2014/caribbean-atlantic/best-hotels-in-the-caribbean-and-atlantic-readers-choice-awards-2014 |
- National Geographic Traveler, “Checking In: Going Small in the Caribbean” – Casa Bonita Tropical Lodge was featured among three properties in a highly influential roundup appearing both in print and online covering boutique properties that redefined the Caribbean experience for those travelers seeking an intimate escape far removed from the all-inclusive vibe.
http://intelligenttravel.nationalgeographic.com/2014/02/17/checking-in-going-small-in-the-caribbean/
- Fodor’s Travel, “Three Places in the Dominican Republic to Visit Now” – Barahona, Dominican Republic and in particular Casa Bonita Tropical Lodge were included in this Fodor’s feature covering remote and off-the-beaten path destinations in the Domincan to visit asap.
http://intelligenttravel.nationalgeographic.com/2014/02/17/checking-in-going-small-in-the-caribbean/
- Enroute, Air Canada’s Inflight Magazine, “Hotel Review: Casa Bonita Tropical Lodge” – Designated as one of Air Canada’s favorite hotels in the region, Casa Bonita Tropical Lodge was covered in a full review appearing both in print and online.
http://enroute.aircanada.com/en/articles/hotel-review-casa-bonita-tropical-lodge
As we look forward to the year ahead, we always look to find the stories that garnered the highest number of inquiries and bookings for our clients so as to improve our campaigns year-after-year. What type of coverage do you find most influential in influencing your sales?