by Lorraine | Feb 11, 2014 | Blog, Destinations, Getaways, Travel
This past week, we had the pleasure of visiting the spectacular Las Terrazas Resort & Residences in sunny Ambergris Caye, Belize. This sublime stretch of sand extends a few miles off of the island of San Pedro, a top tourist destination. Unlike the bustling San...
by Lorraine | Feb 7, 2014 | Blog, Social Media, Travel PR
__ –> How to best measure return on investment (ROI) has long been the subject of debate among PR agencies. From ad-equivalency to circulation and impressions, each firm adopts its own strategy for demonstrating the power of its campaign results to clients....
by Lorraine | Feb 3, 2014 | Blog, Destinations, hotels, Luxury Travel, Travel, Travel PR
_ –> If you were to ask the top journalists in New York City one question – “what do the press value most?” — the resounding reply would be simple, “first hand experience.” For travel companies, press familiarization (FAM) trips are key to securing...
