Travel PR agency works with client Casa Bonita Tropical Lodge to drive sales among online travel agents like Jetsetter
Whether its Mr and Mrs Smith, Jetsetter or Small Luxury Hotels, hotels and travel companies are shifting their focus to online travel agents in 2014. Over the past five years, our travel PR firm has witnessed a tremendous increase in the number of flash sale driven websites and their popularity among travelers is expected to continue to rise.
Always working to drive sales for our clients, our savvy team develops customized PR strategies that work hand in glove with each hotel’s internet marketing campaign further nurturing the relationship between the hotel and the online travel agents with which they work.
Unlike many of the travel sale sites of the past, this new crop of online travel agents specializes in appealing to today’s more adventurous and discerning traveler. Small boutique hotels offering world-class amenities in off-the-beaten track locations are now favored — giving travelers the opportunity for real cultural immersion.
Travel Public Relations Agency’s Boutique Hotel Clients Experience Surge in Sales As a Result of Online Travel Agents
The properties in the group managed by current Abelow PR client, Prohotel International, all have distinct character and reflect their locale in their design and service approach. Examples include Casa Bonita Tropical Lodge and The Lodge at Pico Bonito, both properties with less than 25 rooms. Our savvy team works continuously to supply websites like Jetsetter with up-to-date information to appeal to their audience — coordinating with editors to connect them with journalists who have recently visited the properties to contribute new reviews. As such small hotels, these reviews on sites like Jetsetter are of tremendous importance, as they not only drive immediate sales through the flash sales, but also build awareness among the hotel’s target markets.
Casa Bonita, feels like a home, and in fact it was once the home of the owner’s father, who had inherited the property from his father — at that time it was a cattle farm. Today the 12-room Casa Bonita Tropical Lodge is replete with a sizable organic garden, which provides all the produce for the restaurant. So if you are looking for a true farm-to-table experience, this is the place to go in one of the Caribbean’s most up and coming eco-destinations. Casa Bonita is situated in an isolated spot in the Baharona Mountains of the Dominican Republic, in a setting that’s unparalleled on the island. In the evening, guests can sit out on their terraces and watch the sun go down over the hills. It is truly magical and this sense of wonder is beautifully evoked in the property’s highly-influential Jetsetter review.
Current reviews on sites like Jetsetter drive bookings and awareness for The Lodge at Pico Bonito
The eco-paradise of Honduras is home to The Lodge at Pico Bonito, which is located at the foot of an enormous national park. There is a range of hikes from the main building into the pristine jungle where visitors can experience the diverse ecosystems. For the most adventurous – and fit! – there is the option of an eight-mile hike through the forest to a magnificent waterfall. A recent story in Men’s Journal covered the up and coming sport of river standup paddle boarding for the hard-core adventurer, which guests can experience on the rivers that converge near the property.
For those who love bird watching, which is one of the biggest pastimes in America, this area is a paradise. Guests can relax on the porch surrounding the main building and watch the many hummingbirds feeding or walk the grounds and learn about all the flora and fauna from the local guides. Our agency recently hosted Ramona Flume on assignment with Austin Monthly at the property for a story on the eco-destination of Honduras. Always working to get multiple stories out of press visits, we were able to secure an additional assignment for Ramona to contribute an updated review of the hotel to Jetsetter as well. The review was first posted along with the hotel’s flash sale over the summer months.
Both Casa Bonita and Pico Bonito offer luxury accommodations with breakfast included for about $200 double occupancy. Off the beaten track hotels like these are found in the directories of online travel agents, and have been written up extensively in the mainstream media. If its character and a genuine experience you are seeking, these are hotels you’ll want to plan a getaway to this winter when its chilly outside and you long for the sun and some adventure to feed your soul!