A media relations specialist is someone who can build public relations campaigns from the nuts and bolts of eye-catching press releases to distribute them via targeted and carefully tailored media lists. Then comes the all-important follow up. We tenaciously pursue the media to secure the coverage needed -- both online and in traditional media.
Lorraine Abelow and her team are media relations specialists.
A media relations specialist has long-standing relationships with key press. The press knows that when a member of that agency calls, they should listen.
When hiring a media relations specialist, a prospective client should always ask, "Which editors and reporters do you have frequent contact with?" If the media relations specialist does not come back with a long list of top-tier media, you have not found the right agency.
At Abelow PR we cultivate our relationships on behalf of our clients, constantly refreshing them with the compelling new story angles they have come to expect from us.
Other PR agencies often have media relations specialists who do not have direct contact with the client, and do not fully understand the nuances of their product – be it a packaged good, destination, hotel, décor manufacturer or accessory. This is one aspect of media relations that sets Abelow PR apart from other agencies.
Abelow team members are frequently on the phone with the press, pitching multiple story angles. To pull this off successfully, our agents must have an in-depth understanding of the client's product.
Whether this involves visiting a destination, tasting a fine wine, or experiencing the divine quality of a well-made piece of luggage, the members of Abelow PR's team get this experience. Our pitches are real; our enthusiasm authentic and obvious to the editor we are pitching.
Each aspect of Abelow PR’s work is conducted with a depth of experience that sets it apart from the competition. In the end, it is ink and airtime that makes up a campaign, and that only comes through tenacious media relations, performed by specialists with the skills honed over years of experience.
We are media relations specialists that get the job done efficiently and effectively, with a plethora of bottom line results.
