One of Abelow PR’s specialties is campaigns for travel public relations. Over the past twenty-five years, we have run successful campaigns that have resulted in greater market share for such travel entities as:
Hotels (including Four Seasons Hotels and Resorts, Trump International Hotel and Tower and Hilton International)
Travel destinations (such as Punta Mita in Mexico and St. Vincent and The Grenadines in the Caribbean)
Airlines (including Virgin)
Online travel services (including Priceline.com)
Over the years, Abelow PR has conducted more than fifty press-familiarization trips to various destinations:
Across the U.S.
To the Caribbean
In Mexico
To Europe, both to capital cities and the countryside
Africa (Tanzania, South Africa, Kenya and Namibia)
To Asia (Japan and India, among other destinations)
These press trips are a key tactic of travel public relations campaigns in the hands of media relations specialists. Through them, Lorraine Abelow has come to know which journalists consistently produce high quality news stories that feature our clients in newspapers, magazines, radio and television.
Results in top tier travel media include:
Conde Nast Traveler
National Geographic Traveler
Forbes
Copley News Service (200 newspapers)
The Associated Press (1000 newspapers)
Gourmet
Food and Wine
Elle
Allure
Vogue
Elite Traveler
American Airlines’ inflight magazine
The Travel Channel
The Discovery Channel
BBC-TV
The Today Show
We maintain a proprietary database of journalists who cover travel, updating it daily with new journalists and publications. This list is the lifeblood of PR agencies that specialize in travel public relations. We frequently communicate with these journalists via press releases and events, and the editors of these media outlets routinely contact us looking for stories.
It is these kinds of travel PR campaigns, which results from our excellent media relations with travel journalists that set Abelow PR apart.
