Travel Public Relations
Luxury and Travel PR Firm
One of Abelow PR’s specialties is campaigns for travel public relations. Over the past twenty-five years, we have run successful campaigns that have resulted in greater market share for such travel entities as:
- Hotels (including Four Seasons Hotels and Resorts, Trump International Hotel and Tower and Hilton International)
- Travel destinations (such as Punta Mita in Mexico and St. Vincent and The Grenadines in the Caribbean)
- Airlines (including Virgin)
- Online travel services (including Priceline.com)
Over the years, Abelow PR has conducted more than fifty press-familiarization trips to various destinations:
- Across the U.S.
- To the Caribbean
- In Mexico
- To Europe, both to capital cities and the countryside
- Africa (Tanzania, South Africa, Kenya and Namibia)
- To Asia (Japan and India, among other destinations)
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The Key to Successful Travel Public Relations Campaigns
These press trips are a key tactic of travel public relations campaigns in the hands of media relations specialists. Through them, Lorraine Abelow has come to know which journalists consistently produce high quality news stories that feature our clients in newspapers, magazines, radio and television.
Results in top tier travel media include:
- Conde Nast Traveler
- National Geographic Traveler
- Forbes
- Copley News Service (200 newspapers)
- The Associated Press (1000 newspapers)
- Gourmet
- Food and Wine
- Elle
- Allure
- Vogue
- Elite Traveler
- American Airlines’ inflight magazine
- The Travel Channel
- The Discovery Channel
- BBC-TV
- The Today Show
We maintain a proprietary database of journalists who cover travel, updating it daily with new journalists and publications. This list is the lifeblood of PR agencies that specialize in travel public relations. We frequently communicate with these journalists via press releases and events, and the editors of these media outlets routinely contact us looking for stories.
It is these kinds of travel PR campaigns, which results from our excellent media relations with travel journalists that set Abelow PR apart.
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