One of the essential attributes of a successful travel PR campaign is the ability to create snappy, eye-catching rate packages that garner the attention of your desired market. Experienced boutique PR firms, along with valuable input from the client, can secure coverage of these packages in both traditional and new media channels. Press outlets frequently cover interesting rate packages, but the key is to know how, and perhaps more importantly, when to deliver the scoop to your press contacts.
Properties will often create seasonal rate packages based on winter or summer rates. As it concerns “news value,” it is advisable to create a catchy name for these individual packages. “Bliss Packages” and “Relax and Rejuvenate” packages are often times more appealing to members of the media. Travel PR agencies should have the knowledge and experience to help you craft and market packages that will deliver the most coverage and attention, increasing your publicity and improving your bottom-line.
With travelers watching their wallets closely these days, even simple, practical add-ons can help to attract consumers. When crafting a travel public relations campaign, boutique PR agencies often advise building a package around your slow season. Travelers love to seek bargains during off-season periods, and many hotels and properties have successfully increased their occupancies in this way.
Creativity is a must when trying to reach a discerning traveler base. Creative-minded public relations specialists with experience in the travel PR field can help build your brand in any economy.
