We’re very excited to add the St Barts Tourism Committee to our list of selected travel and hotel public relations clients! The small island in the Caribbean is arguably the region’s most sought after destination and welcomes visitors with an air of sophistication and style.
Our NYC PR firm’s first task was to inform US travelers of the great opportunities for a glamorous last-minute getaway: This summer, St Barts welcomes visitors with a combination of surprisingly affordable luxury and a jam-packed cultural calendar.
The first annual “St Barth Summer Festival” that has been running since July features a variety of cultural events in open air and stunning natural settings across the island.
Glamorous St Barts offers the perfect last minute getwaway this summer (Picture credit of St Barts Tourism Committe)
The festival was created in order to promote visitation to St Barts in the summer months, when the island offers stylish hotel rooms and magnificent villas at affordable rates, as well as empty beaches and easy access to the destination’s best restaurants.
One of the hottest events is the “St Barth Summer Sessions,” a ten day music event that started on August 5 and runs until August 15, organized with the support of the Berklee College of Music in Boston and staged in collaboration with many of the island’s superb hotels and restaurants. It is followed by the SB JAM Festival of Caribbean music (August 18 to 20, 2011), both featuring a variety of internationally acclaimed DJ’s and musicians.
Also not to be missed by those looking for some retail therapy is the “St Barth Shopping Festival” (August 8 to 20, 2011) where renowned brands, hot designers, and local creations are offered at unbeatable prices.
Other events taking place in St Barts this summer include:
- St Barth Tennis Open (August 2 to 14, 2011), the island’s largest tennis tournament.
- Clé2Soul (July 25 to 31, 2011), a group playing the best rhythm ‘n’ blues music from the 60s till today, from Aretha Franklin, to Michael Jackson, Tina Turner and Alicia Keys, at different restaurants around the island.
- Windward Fete (August 6 and 7, 2011), includes a fishing tournament, regattas, music, games, sports and more.
We’re looking forward to promoting many more aspects of our new travel PR client and wetting travelers’ appetite for visiting the fabulous island!
