Travel public relations
How to Use The ‘Green Trend’ in Hotel Public Relations
Green living means green hotels for many of today’s eco-conscious travelers. Nowadays, many people are making their choices of where to stay based on hotels that have programs centered on ecologically sensitive building approaches and service practices. With eco-tourism and green travel being such buzzwords, this can be used to a property’s advantage in a well thought-out hotel public relations campaign. Public relations firms that specialize in travel and hotel public relations can successfully send the message out that the properties they represent are eco-friendly, thus creating
interest in the hotel.
Why Hotel Public Relations Is Critical for Launches and Events
Whether planning the launch of a new service or celebrating the grand opening or re-opening of a hotel, hotel public relations is a critical component for the success of an event. An experienced public relations firm that is well versed in the hospitality field will know how to build a road map with critical steps and milestones leading up to the event, as well as add that special dash of creative spin that will entice the press to attend and cover the event. This will save you as the host time and efforts as your agency will already have the structures and contacts in place to successfully create and execute the event.
How Hotel Public Relations Benefits From Creative Packages
A little while ago, I talked about how to use special hotel facilities and features, such as spas, to promote a hotel property in a well-designed hotel public relations campaign. Another key tactic in hotel public relations is creating snappy, eye-catching rate packages that will garner the attention of your target market through traditional and online media outlets.
How PR Firms Create Success With Media Tours
How PR Firms Create Success With Media Tours
Media tours are an intrinsic part of traditional PR strategies and an excellent way for a public relations firm to facilitate strong relationships between its clients and the key press who can reach your target market.
How to Use Trends to Promote Your Hotel Business: Spas
Spas have proliferated in recent years and are now located all over the world. Travelers looking for the prefect resort for their long anticipated vacation more and more go by extras such as spas when choosing where they will stay. Therefore it is vital to engage a hotel public relations agency to make relevant media and target markets aware of your hotel’s superb amenities through travel PR.
How Creative Travel PR Attracts Attention and Bookings
Travel public relations is the most cost-effective method for promoting your travel product, establishing third-party credibility and putting and keeping your name in front of the public. As a travel business, it’s a great way to “tell your story,” market your uniqueness, and create a buzz. Generating a lot of positive press coverage will drive traffic to your website and increase bookings.
How a PR Firm Can Help You Achieve Great Results Through Social Media PR
Social Media PR can greatly improve the way a business or brand interacts with its client, and a dedicated public relations firm like Abelow PR can assist clients in industries from high-end consumer goods, to hotels and destinations. According to a new study by Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, a quarter of small businesses now market themselves via social media.
Success for Travel in Internet Public Relations
As the popularity and dexterity of the Internet increases globally PR firms are finding ways to utilize this free resource for publicity. Search engines like Google and Yahoo have been setting the standards of convenient Internet browsing for years now, and these two companies provide a hidden gem for internet public relations, and for a firm’s clientele. Search engines are used not only by average consumers on a daily basis, but are also used by businesses in search of services. Because of this, public relations firms and their clientele can both benefit from these online services. Here’s why . . .
PR Firms Leverage News to Promote Clients
When Elizabeth Gilbert’s book, Eat, Pray, Love, became a success, nobody would have expected the surprising opportunity it created for travel public relations. The book has inspired a movie, starring Julia Roberts and will be released this summer. The memoir followed Gilbert’s spiritual quest through Italy, India and Indonesia, and sparked intrigue among travelers everywhere. Spirit Quest Tours were so inspired by Gilbert’s travels, that they have designed a tour to be just like Gilbert’s time spent in Bali. PR Firms such as Abelow PR, was chartered to promote the “Eat, Pray, Love” tour of Bali, and has been able to gain leverage for Spirit Quest Tours through the media attention surrounding the movie.
Posted in PR Best Practices
Tagged boutique PR firm, PR firms, public relations firms, publicity, Travel public relations
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Travel PR and the Luxury Rebound
8/12/2010 For those of you in the travel and luxury goods sectors who still harbor doubts about the resiliency of these industries in the US and abroad, this article is a must-read courtesy of Sarah Nassauer and The Wall Street …
